GIF Converter
Two hundred and fifty-six colours and a loop: obsolete by every measure except how widely it works.
19 tools
Convert to GIF
Convert from GIF
What GIF still does well
One thing: it plays a short silent animation in absolutely anything, including places that will not accept a video file: chat apps, forums, email clients, ancient content systems. That is a real advantage, and it is the only one left. For static pictures GIF is worse than PNG in every respect, and for animation it is worse than video in every respect except compatibility.
Why GIFs are so large
Because each frame is stored as a palette image with at most 256 colours and compression that predates the web. A five-second clip that would be a 400 KB MP4 is routinely 8 MB as a GIF, and the colour banding is visible on any photographic content. If the destination accepts video, converting a GIF to MP4 or WEBM cuts the size by an order of magnitude and looks better; if it does not, the levers are fewer frames, fewer colours and smaller dimensions.
Making a GIF that is worth sending
Keep it short, under five seconds, crop tightly, drop the frame rate to 12 or 15, and reduce dimensions before anything else: halving the width quarters the pixels. Photographic footage will always band; graphics and screen recordings, which have flat colour to begin with, are what the format was built for and still look fine.
GIF to MP4 for Twitter, Telegram and the web
The fastest way to make a GIF smaller is to stop it being a GIF. The same five-second clip is a tenth of the size as an MP4, plays smoother, and every social network converts uploaded GIFs to video anyway: Twitter and Telegram both store them as MP4 and merely label them GIF. GIF to MP4 does the conversion in the browser, can repeat the animation three times or up to a minute's worth, since an MP4 has no loop flag of its own, and can add a silent audio track for the platforms that reject a video without one. When the destination really needs a GIF, an email client or an old forum, go the other way with Video to GIF and keep it short: under five seconds, 12 to 15 frames per second and no wider than it has to be.
Frequently asked questions
How do I make a GIF smaller?
Fewer pixels first: halving the width cuts the file by three quarters. Then fewer frames, 12 to 15 per second, and fewer colours. If the destination accepts video, GIF to MP4 shrinks it by an order of magnitude with better quality.
Why does my GIF look grainy?
GIF stores at most 256 colours per frame, so photographic footage gets dithered into visible grain and banding. Graphics and screen recordings with flat colours look fine; for video content, MP4 or WEBP animation avoids the problem entirely.
Can a GIF have sound?
No, the format has no audio track at all. A clip that needs sound has to be a video; GIF to MP4 can add a silent track so that platforms treat the result as a normal video file.